Our website uses multiple cookies. The aim of this page is to give you an understanding of what a Cookie is and why we use them, by explaining it in the most transparent way possible.
Our Cookies are a mutual benefit; they enable us to provide the visitor with a better service.
What is a Cookie?
A cookie is a small file containing letters and numbers that we put on your computer, which is used to save information that our systems can use at a later date.
These cookies allow us to distinguish you from other users of the website [without using personal information, by creating a random and anonymous number] which helps us to provide you with a good experience when you use our website and also allows us to improve our website for you.
The contents of a typical cookie, for example, used to track the number of visitors to our website would be something like this:
- Name __utma
- Value 2065751.1067876405.130968817.133760044.133780496.749
- Host .bowerprivateclients.co.uk
- Expires Wed, 22 June 2017 14:08:53 GMT
NO personal information is recorded.
What Cookies do we use?
The cookies we use are mainly ‘analytical’ or ‘functional’ cookies. They allow us to recognise and count the number of visitors to our website and help us to see how visitors move around the site and remember any preferences set by users.
Cookies help us to improve the way our website works, for example by making sure users are finding what they need easily by not having to visit 2 pages to get the information they require, or identifying pages that need improving based on the exit rate of a particular page. If we see that a particular page is very popular, we will aim to make it more easily reached.
We may also from time to time run tests on various parts of our website to see which variation provides a better response, for example, a small button verses a big button. The results of these tests ultimately provide a better service to you.
What to do now?
You are of course welcome to opt-out of using cookies on this website, but please be aware that some parts of the website will no longer work and your user experience will be negatively affected.
If you would like to use all of this site’s facilities as they were intended, please click ALLOW COOKIES at the bottom of this page.